Chatbots: a great revolution in the marketing of the’element despised by consumers
In recent times, as the’artificial intelligence and as new technologies have become more sophisticated, they have begun to play an important role in current and future marketing strategy. Strategy leaders were betting on them to not only connect with consumers and create new opportunities, but also to reach them in some of the areas that, for one reason or another, they currently struggle with. Technology was going to become the solution to all their problems and needs.
Chatbots will revolutionize marketing
In this list, chatbots entered. The solution, a chatbot tool that uses the’artificial intelligence to manage conversations with consumers, was a potential solution to many of the problems and needs of the customer service. They are available every day of the week and every day of the year’year, without vacations and without days off, and can work all the hours necessary. At the same time, they are not angry and are always nice to their consumers.
It seemed, for those in charge of strategy, the’perfect equation.
But this is not the case’may not be the case. A recent study by Forrester shows that no matter how many trendy chatbots wake up, consumers don’t like them at all.
Consumers reject chatbots
According to their findings, consumers do not like chatbots’don’t like chatbots. ” C’is unfortunate, writes the’one of the analysts of the’company’s blog’s marketing, as the’use of’a chatbot for customer service can be incredibly effective when’it is well done. Chatbots have, in their success stories, effects on reducing the volume of interactions, reducing costs, and increasing the efficiency of your business’Increase consumer satisfaction.
However, these success stories have a lot of work behind them and are not simply the’put a chatbot and magically solve your problems’. In fact, they don’t profile well what the chatbot will do and how it ends up generating very inefficient conversations and frustrating consumers. C’This is the kind of game that can be played’activity that makes consumers frustrated and unwilling to have anything to do with chat.
L’The appreciation of the work of chatbots is low: 54% of consumers, according to a U.S. sample, believe that the’interaction with the’a d’They will have a negative impact on their quality of life. As they’s, they do not explain in the’analysis, consumers are more likely to use chatbots’In this article you will find out the most important features of chatbots’they will deal with a chatbot.
These expectations s’This is partly due to the fact that they have been acquired through the use of a computer’experience that’They have acquired a lot of experience in this area’now in chatbots. According to data from the’study, for the’At the moment, they are not’found no chatbot that made a good impression on them. In d’In other words, they don’have ever had to talk to a chatbot that did it right.
A good strategy is essential
Does this mean you have to throw away the casino?’The sponge on the chatbots field ? This’is not what the’analysis recommends. After all, the potential of chatbots is very high and very powerful. Maybe the key is in the balance.
It is necessary to start with more basic interactions before launching the consumer in front of chatbots in more complicated procedures and, above all, it is necessary to think carefully about the way things are done.
It could be said that’s’It’s not just about gambling’It is a question of technology or of the way in which they are used’using the best tools. It s’It is also a question of how these solutions work’s popularity, they are only now reaching out to the public and the general public’s education so that they can’they can better communicate with him.
