What is email marketing and what is it for

What’What is email marketing and what is it used for ?

Email marketing (emailing or e-mailing) is an excellent communication tool that the brand must communicate with the customer. C’is a very powerful weapon that, when used properly, can produce very good results, especially in conversion. C’is the’perfect opportunity to’offer to the’user quality and value content.

A more customizable way to convert leads into potential customers.

The email marketing uses the email and is sent to a group of contacts, is customizable and non-invasive. Although emails are sent massively, we have to keep in mind that they are not always the most effective way to reach our customers’We have to keep in mind that for the’user to receive our email, has already had to give their data, so there is already a predisposition.

What is the use of email marketing ?

  • Keeping in touch with customers
  • To send you news and updates
  • To keep the brand at the top of your concerns
  • Collecting opinions
  • Generate the’engagement
  • Develop content marketing strategies
  • Among other things

L’One of the points in favor of email marketing campaigns is the ability to measure results in real time and instantly because there are many platforms that allow you to measure results in real time’analyze in detail the campaign. L’one of the best known is Mailchimp. We have to keep in mind the’mind that most likely the expected results will not be obtained the first time, it is possible that not even in the short term, so it takes a little patience, perseverance and a lot of hard work beforehand to get an effective email marketing campaign that we will see in the next post.

In conclusion, the realization of’an email marketing campaign requires dedication although’it is easily adaptable to your business and your needs, you just have to’have a little creativity. Thanks to the Smartphone, users are reading more and more content’e-mails, but for this reason are also more demanding. Cost of ownership’a campaign is weak, so it becomes the’one of the best tools available to the company’If you are a company for direct marketing, are you a company for direct marketing?’mood ? In the meantime, we leave you a link to the 100 best email marketing campaigns to inspire you.

If you have found the message interesting, do not’Do not hesitate to share it. In addition, we are finalizing the next one where we will explain you how to make an effective email marketing campaign by detailing all the steps to take into account.

How to make an effective email marketing campaign ?

We often wonder why our email marketing strategy does not work. And the work that lies behind it, even if’it seems easy at first glance, does not the’is not. L’sending money’An email to your database requires precision, patience, creativity and ingenuity.

Why do we think that email marketing is the most effective’one of the most effective strategies ?

  • Brand image
  • Increase the ROI of our online marketing
  • Loyalty
  • Economic. Minimum investment = great results
  • Direct and immediate channel
  • Bidirectional
  • Segentable
  • Measurable
  • Effective: more effective than RSS
  • Non intrusive
  • Customizable

As you now know what you are talking about’If the email campaign is an email marketing campaign, we are the only ones to know’We have seen in the previous post, and you are aware that we are not the only ones’it is important for your business, we will move to the’Next step, we will explain the secret to creating a successful email marketing campaign.

  1. Define the objectives and the target: first of all, you have to set quantifiable objectives’Define the objectives and the target: you must first set quantifiable objectives to know if, once the campaign is over, it has worked, why send the email, for what purpose ?…. It must be noted and then analyze the results.
  2. Segmentation: the’ideal is to create your own database. Remember that what is important is that you do not use your own data’is the quality and not the quantity. It is not’It’s not good to be personal’sending emails to users who are not interested in your product and / or brand, you will waste time and effort.
  3. Personalize: it is very important that you talk about yourself to the user’user and that you take care of the message. Personalize it with his name and take into account his place of residence, his tastes, preferences, etc. We recommend that you greet him and say goodbye, you will create a much closer bond with him.
  4. Choose a good topic and content: c’is the right time to make your content strategy stand out. It is advisable to put a unique CTA and create an urgent.
  5. Catchy topic: Take the time to think about the topic, it will be the first thing that the audience will notice’user will see and it will depend on him that’it the’opens or not.
  6. Design: take care of the quality of the images. Identifies the email with the logo of the brand and the social buttons. It&#8217s important that you put your company&#8217s data at the end of the email so that the’user can contact you. Add a space for the’You can unsubscribe when you want to.
  7. Less c’The most important thing is that you can use the dates indicated for the mailing’You can send emails, but we recommend you not to exceed this frequency.

Marketing Automation: save time and money’money.

Marketing s’It is very vast, with many specificities, subcategories that each have a very particular function to carry out in relation to a particular action and result.
The Marketing Automation is an automation of certain functions with the aim of making you save a precious time and therefore by ricochets, make you earn money’money / profitability with greater efficiency.
Or how to adapt the right decision at the right time with the right type of customer. This multi-faceted marketing allows you to’automate but very precisely according to how your prospects/potential customers/clients act, to try to get them through “tunnels” to guide them through certain passages/actions.

D’elsewhere, you can deepen the subject of marketing automation campaigns with the previous web link by going to a website that will show you how to’Other facets of this specific marketing practice.

Marketing Automation: Qualified Marketing.

Because succeeding in providing a certain number of’It is possible to publish videos that capture the attention of your customers (prospects or not)’is not.
Staying focused on what you want to achieve’it will be possible to foresee, you will be able to control a certain number of things on which you will be able to act, as if you had already drawn the outlines of predefined paths to have more interesting actions for your sales.
Know how to correctly analyze a certain number of marketing behaviors in a fine way’to determine typical consumer/customer profiles and improve your processes up to the end of the year’to what’they are sufficiently qualifying for your company / for your products and services.

It is a constant optimization far from being an easy task’This is an obvious process, but once mastered, it will bring very important results !
Because successfully determining customer behaviors offers a series of advantages’You can also use them to create actions that will be able to transform their actions into sales/orders: better understand your customers and their needs’is better able to enter their ways of behaving to put you more easily at their level.

If the’article has made you want to’If you want to know more about marketing automation, find out more about this topic’In other aspects of this relatively specific marketing, nothing could be easier.
You just have to click on this web link above, follow the redirection that will take you to the website capable of enlightening you on this subject.

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